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"Decoding" Xinyu Qixi Culture "Evolution"
Regional small cities carry the banner of Qixi Culture

[Font: Small , Medium, Large ] [Release Date: 2018-08-13 07:34] [Source: Xinyu Daily] [Poster: Reporter Chen Yuxia]

"She" is one of the earliest "Internet celebrities" in Jiangxi. It debuted more than 1600 years ago and was amazing. In the era of word of mouth, the story of "Her" is well-known, eternal, and enduring, and has become a world-renowned China. One of the four great love tales. Today's "her" has a stronger temperament and better charm, and has been watched by CCTV for many times. It is the "endorsement" of Chinese traditional festival-Qixi Festival.

"She" is Xinyu! Home of the Legend of the Seven Fairies, one of China's four major love legends-the birthplace of the Cowherd and Girl Weaver. Recently, two major heavyweight programs of China Central Radio and Television's "Let's Have a Long Time-" Chinese Poetry Conference "in Xinyu" and the Qixi Special Program "The Lovers in the World-Love in Qixi Full of China" were recorded in Xinyu. It will be broadcast on CCTV's ten sets (Science and Education Channel) and three sets (Variety Channel) on the day of Chinese traditional festival "Tanabata" on August 17.

Why is Xinyu? What is Xinyu? How does Xinyu, a small regional city with only 1.16 million people in western Gansu, carry the banner of Qixiannv culture and Qixi culture?

Xinyu's "Fair Fate": The Source of the Story of the Cowherd and Weaver

"The Cowherd and the Weaver Girl", "The Legend of the White Snake", the "Liang Shanbo and Zhu Yingtai" and the "Meng Jiangnv" are known as the four classic love legends in China. Among them, the source of the love story where the Cowherd and the Weaver Girl met in Xinyu.

More than 1600 years ago, the Eastern Jin literati Gan Bao wrote "Souvenirs in the Sweater" in the book "Shen Shen Ji", the birthplace of "Yuzhang Xinyu County", which is Xinyu today. This is the earliest, oldest and most complete story of the Seven Fairies in China, and it is also the blueprint for the story of the meeting of the cowherd and the weaver daughter-in-law. Xinyu is also the birthplace of "Chinese Qixi Festival" as the earliest source of "The Legend of Seven Fairies" in history books. In August 2015, Xinyu was named the "Hometown of the Legend of the Seven Fairies of China" by the Chinese Folk Literature and Art Association.

The story of the Seven Fairies is known to Chinese women and children. Under the influence of the Han cultural circle formed since the Han and Tang dynasties, the story of the Seven Fairies descended from the country and spread to Korea, Japan, Ryukyu and other regions, becoming one of the most well-known Chinese myth stories in the world.

Xinyu's "Immortal Traces": The Development Track of Love between Immortals

Xinyu Fairy Lake is not only the birthplace of the Seven Fairy Fairy Story, but also the sacred place of love in people's hearts. Except for Fairy Lake, there are "fairy traces" everywhere in Xinyu's mountains and waters. To this day, people can still find the development trajectory of the love story of Xinyu men and the seven fairies from these "fairy traces".

According to legend, the meeting place in the fairy lake of Xinyu is the place where the Xinyu men and the ordinary sweater fairy fairies meet.The Cowherd and Weaver Girls live in the fairy cave when they live in the world. They are located in the Cowherd and Weaver Girl Cave in Dongdu Township, Dongyu County, Xinyu County. There are "Legendary" cave landscapes such as "Snake Sermons", "The Queen Mother's Wrath", "Meeting the Bridges", etc. At the entrance of the Shenniu Cave in Dongcun Township, there is a boulder lying like a buffalo. According to legend, the boulder lying in the mouth of the cave is a horse rider. In order to promote the beautiful marriage between Cowherd and Weaver Girl, Shenniu was punished by the law of heaven to turn her body into a stone cow. And in the bridge town of Liangshan Town, Xinyu Yushui District, there are also legends related to the Cowherd and Weaver Girl. In addition, Xinyu has "fairy trails" such as Hanyuan Village, Longmu Temple, Shenshan, Xianxian Bridge, Mengxian Bridge, Yuxian Bridge, Fenghuangchi, Fenghuangmen, and Fengluotan. Lively tells the legend of the Seven Fairies.

Xinyu's "Fairy Source": The Cultural Gene of Fairy Tales

Why the story of the Seven Fairies first occurred in Xinyu? I have to mention Xinyu's "Xianyuan". 200,000 years ago, Xinyu had relics of human activities. Xinyu has continued from the Paleolithic culture to the Warring States period culture, and has never stopped. It has rich cultural connotations and is very rare.

According to research, the ancient totem worship in Xinyu area flourished. 6000 years ago, bird-shaped utensils were unearthed from the Shinianshan site in Shuibei, and cultural relics such as bird-patterned tomb bricks and bird-shaped bronze mirrors were discovered in Liangshan, Zhushan, and other places during the Western Jin Dynasty during the Qin and Han dynasties.

During the Eastern Jin Dynasty, Xinyu Xiandao culture prevailed, and the gods and eminent monks gathered on Yangtiangang. Shinto people and Buddhism culture gave birth to many fairy tales and myths. Bird totem worship and fairy culture flourish, injecting a cultural gene into the romantic love story where the Seven Fairies descended and met Qiaoqiao.

Xinyu's "Xianyi": New Activity for Industrial Development

In the legend of the Seven Fairies, using "clothing" as a clue, heaven and man can be united and love each other. The fairy's feather clothing is the love token of the two, and it is also a testimony of their love. In China, the classical love of men and women weaving is one of the most loved people, and it is also an important part of Qixi culture.

Nowadays, when people mention Tanabata, the first thing that comes to mind is Chinese Valentine's Day. In fact, Tanabata originated from the worship of nature and women's begging. Since ancient times, Xinyu people have a unique cultural basis for their skill in beating and begging. Xinyu's Fenyi is known as the hometown of Xiabu in China. "Fibersetters and uncles, and Zhazhuang get rid of machines". For more than 2600 years, Fenyi's "Weaver Girls" have continued Xiabu's traditional textile technology. In Xinyu, it also gave birth to the national intangible cultural heritage-Xiabu embroidery. The embroidery skills of Xiabu have been passed down for thousands of years. The savvy embroidered women chose the special summer cloth of Fenyi, combining the special texture of the summer cloth and the charm of ink Chinese painting to form a summer cloth. Embroider unique personality and style.

Xinyu's "Weaving Girls" 's "pinning and begging" does not stop at cultural heritage. Its unique fairy culture and Qixi Culture "for the past" are injected into Xinyu's hemp spinning industry, which has become a new driving force for the development of Xinyu's industry. Today, Xinyu has initially formed a relatively complete hemp spinning industry chain such as ramie planting, degumming, spinning, spinning, weaving, home textiles, and garment processing. Xinyu has also been honored as the “hometown of Xiabu in China” and “ramie textile industry base in Jiangxi Province”. "China's Famous Textile City" and has held China (Jiangxi) International Hemp Spinning Expo for several consecutive years since 2014. In 2017, at the China (Xinyu) Qixi Cultural Summit Forum, Xinyu was awarded the "Hometown of Chinese Xiabu Skills" and "The Base of Chinese Xiabu Embroidery Heritage and Development".

Xinyu's "Immortal Custom": The Living Inheritance of Qixi Culture

Among the four classic love legends in China, the Cowherd and Girl Weaver is undoubtedly the most popular IP. In addition to the romantic and beautiful story, it also brings an increasingly popular traditional festival-Qixi Festival. On May 20, 2006, the Tanabata Festival was included in the first batch of National Intangible Cultural Heritage List by the State Council.

"Xinyu County Chronicle" during the Tongzhi period of the Qing Dynasty recorded the poems of "Qiao Qiaolou in front of the rain, clear moon, double crescent moon and double stars. The girls from the neighbourhood learn from each other and take the golden pot to see five lives." Xinyu at that time, On the evening of the Star Festival, unmarried girls have the custom of sacrificing cowherd and weaver girls and begging for their red textile skills. In the 12th year of Kangxi's "Xinyu County Chronicle, Volume Two, Territory", there is also a record of "Curving Crescent Moon with Double Stars", indicating that the ancient Xinyu people were very familiar with the Cowherd and Weaver Actress, and the love story of the Cowherd and Weaver Girl has been deeply integrated into Xinyu people's In life.

Nowadays, Xinyu people continue the ancient Qixi Festival customs, in the original Qixi Culture gene, beaded into a chain, and carry on an innovative living inheritance, so that Qixi Culture has a fresh and lasting cultural vitality. Whether it is the selection of the Miss Fairy Lake image, or the naming of the Xinyu tourism image ambassador; whether it is the feature film "Fairy of the Fairy Lake" traveled all over China, or the first scenic spot named the New Year's play "Fairy Lake" CCTV hit; whether it is holding 999 newcomers The collective wedding is also the Seven Fairies Cultural Summit Forum, whether it is the venue of the Chinese Poetry Conference or the recording city of the Chinese Qixi Evening Party for two consecutive years ... Xin Yuqiao uses the fairy culture and the Qixi Cultural IP to continuously “evolve” and upgrade to become people Xinyu, the sacred place of love and the birthplace of Qixi Culture, is the best choice. Qixi Culture has become a real welfare for the people's livelihood, penetrated into Xinyu people's daily life, and radiated the country and even overseas.

Xinyu's "Wonderland": the charm of global tourism has begun to appear

The fairy descends from here, and the misty wonderland comes to dream. Fairy Lake is full of smoke, the mountains of Yangtiangang are lush, the Chinese caves are full of sights, and the mountains and mountains are surrounded by clouds ... Xinyu, with its high value and good temperament, has won many honors such as National Forest City and National Garden City, and it is also the green essence of Ganxi. core zone.

With the development of the "New Yiji" six counties "building group" newspaper group, the six county administrative regions cooperated to establish the Xinyiji cross-administrative region transition cooperation pilot zone tourism alliance, and 2.71 million Ganxi people will share tourism resources. On June 1, 2018, Fairy Lake Scenic Area took the lead in launching a ticket-free policy to welcome tourists from all directions. Today, Xinyu is pushing for the creation of a national 5A-level scenic spot for Fairy Lake, letting the world understand the beauty of Fairy Lake and let the beauty of Fairy Lake go to the world.

With the creation of the Fairy Lake 5A Scenic Area and the development of Xinyu's global tourism, Xinyu is giving love to the mountains and rivers. It is planning the project construction and format setting for the theme of Aichao Town, Kuanxin Town and Qixi Town. In the near future, Xinyu, a city of beautiful landscapes, will become a global tourist destination with not only a romantic atmosphere of fairy tales, but also true love and true love, and an unparalleled and exciting experience.

Carrying forward Qixi culture, Xinyu people are very hard

In December 2005, Fairy Lake became a national AAAA-level scenic spot. Since then, Xinyu has been based on the cultural heritage of "the birthplace of Chinese Qixi Festival" and "Hometown of the Legend of Chinese Seven Fairies", relying on Xinyu's unique fairy culture and love culture genes, replaying the glory in the new era. Xinyu has been awarded the "Hometown of the Seven Fairies of China", the "Hometown of Xiabu Craftsmanship" and the "Base of the inheritance and development of Xiabu embroidery of China" over the past three years. ; The first CCTV "Chinese Tanabata Festival · Lovers in the World" evening venue; two consecutive sessions to become the recording city of Chinese Tanabata evening.

Xinyu fairy culture and Tanabata culture are extensive and profound, because she constantly elaborates and continuously adds value in the elaboration, and it has reached the cultural circle countries such as Japan, the Korean Peninsula, and Vietnam. From the fairy land to the land of the legend of the seven fairies to the legacy of fairy culture, Xinyu Qiao used the IP of the seven fairies to promote the Qixi culture.

Fairyland has a fate, and a fairyland is a blessing. Today, Xinyu people are constantly digging, awakening the cultural vitality of the city for a long time, and carrying the banner of promoting the excellent traditional Tanabata culture.